Choosing your website address (or addresses) is one of your most important business decisions when it comes to your online branding. Your website address, or URL, is a vital virtual internet asset that can improve a client or potential client’s access and ability to access your website and brand. This includes both improving the memorability…
Read More →The internet is just amazing, isn’t it? We have all the knowledge of the world at our fingertips. As well as instant connection to anyone, anywhere. But what is this ease of communication and overwhelming blast of information really doing to us and our ability to attract customers and get attention? In this great video…
Read More →Am I being watched? When Outbound Marketing does work, it’s creepy. Pulling into my drive way, on my way back from the store, I cracked my car door open to the sound of whistling. At first, I was sure it was someone trying to get my attention. Looking around, not spotting anyone, I mimicked the whistle…
Read More →Now a days, marketing can be boiled down into two categories: Outbound Marketing and Inbound Marketing. Outbound Marketing is the aggravating, expensive, and ineffective stuff that we all despise. Commercials, postcard campaigns, cold calls; all of the marketing techniques that interrupt and force themselves in front of us and especially others. Five to ten years ago, that…
Read More →I bet you never considered why educational essays are in Times New Roman or why it is improper to use Comic Sans on a commercial billboard. Choosing what kind of font to use can be a deadly decision for a marketing company. It can mean the difference of a consumer buying your product or…
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