Design is coming for you
It’s all around you, there’s no place to escape. It’s in the chair you’re sitting on and the pen you use. It’s in everything and design is coming for you! You can’t run and you can’t hide because I’m a designer.
Read More →The Power of Fonts
I bet you never considered why educational essays are in Times New Roman or why it is improper to use Comic Sans on a commercial billboard. Choosing what kind of font to use can be a deadly decision for a marketing company. It can mean the difference of a consumer buying your product or…
Read More →Customer Service: a Life Lesson
“Customer Service”, let me tell you about Big Charlies Gun and Jewelry. A tough name for a really tough looking guy. He doesn’t have a website and he doesn’t seem to advertise but if you google him he seems to come up all over the place. He’s a big scary guy who must bend the scales…
Read More →How to save money with your graphic designer
Ok, so you want a brochure, ad, package, website, billboard or TV commercial… Whatever and whenever you need something designed, you need a plan. First how to save money with your graphic designer. Organize yourself. Let’s say you want to do a design brochure for your company. Think of it as a puzzle. You have to determine…
Read More →Slogans are meaningless and usually sound crazy – This article has a game inside! *Must read!*
Trip Wire Magazine compiled a list of company slogans that they think are “catchy and creative.” Having read the list, I’ve concluded that slogans are usually empty statements that need to be supplemented with a good product, interesting advertising, et al.. If read or heard in a vacuum, slogans seem like words uttered by a paranoid schizophrenic….
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