The latest customer wave in web design are business owners expressing dissatisfaction with their old websites. None of them have been recent productions, but rather websites that have been developed a number of years ago. It is easy to understand their dissatisfaction, as they are comparing their antiquated products with the continually updated products surrounding them.
Like all technologies, if continual maintenance is not afforded to websites, they will fall behind their competitors. However, something which is unique to web technology is the pace at which it evolves.
Flash has been replaced by Javascript, blogging and social media have become remarkably important, and CMS systems have taken over, allowing a customer to edit their own website instead of relying on a web designer. Meta tags hardly matter anymore, and it seemed like just yesterday that registering manually to thousands of search engines was the only way to promote your web site.
A good analogy for the pace of the web’s evolution is to think of your website in dog years. Seven years to every year. If your website is six years old, then it would be appropriate to think of it as being 42 years old.
Just like Moores Law, computers double in speed every two years, website technology is constantly changing. Most changes are vast in how a user experiences your site alone.
For instance, unlike a year or so ago, the majority of websites today are viewed on a mobile device like a phone or tablet. With that being a case, how is the experience of that user on your website? Does your site automatically scale to fit those mediums?
An easy temporary solution for site’s in the mobile realm is a mobile website that users on mobile devices are redirected to.
Marketing itself has gone through a revolution. A revolution where the blog is dominant. Do you have a blog to generate web traffic?
Lastly and most importantly, does your website bring you business? If your website isn’t up to date and you are not utilizing new website technology, you might as well nail a flyer advertising your business on a telephone pole outside your house.
You’ll know it’s there, and you can tell a bunch of people to visit it, but they won’t be able to find it on their own. Hey, who knows, you may even get the phone to ring a from time-to-time…but that’s not the goal of your advertising.
If you want to do it right, contact us, and we will sit down and explain the latest on web technology. We will not only design and build it for you, but will also teach you how to use it to encourage self-sufficiency. Call today and get your phone ringing!
