So you’re in the business of trying to get more business for your business.
You’ve tried ads with limited returns. You’ve tried Pay-per-click and it feels like your funds are just being sucked dry. Your referral network is great, but it just hasn’t been cutting it.
You’re nearly on the verge of hitting the pavement – going door to door like an old-school salesman.
DON’T! Get out of the past. Put down the spear and pick up a fishing pole. Stop chasing your leads. Have them come to you.
This is called inbound marketing. You ‘bait’ potential leads already interested in your product/service/field with quality information that provides value.
This accomplishes 3 main things:
- It helps you build trust by proving your expertise,
- It helps draw people to your website, allowing you to educate these potential leads as to the true worth of your product/service,
- It Allows you to provide value to these potential customers – setting you apart from your competition.
The key is to be found when someone is looking for you.
On the internet, to catch these interested prospects in your ‘net’ (your website), you must chum the water.
What’s the perfect chum? Blog posts!
What’s a Blog?
‘A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated consistently using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently.’ Source
A blog will allow you to constantly populate your website with tons of content relevant to your industry. Continuously adding information that your target market is searching for right now.
Your goal is to be the website that pulls them in.
In our next article in this series, we’ll look at how to best create and position the content of a post to pull your potential clients.
