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Frustrated about color?

Color is a surprisingly peculiar thing. It affects the way we judge different items and the feelings that we have when viewing them. Color has a huge effect on branding, by creating moods and feelings that influence us. It can be your vital piece when setting your marketing’s tone and how your audience and market accepts…

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Eat bugs?

  That’s right! You read the title correct. Ento is a new company, based in England, that is trying to convince people to Eat Bugs. Insects provide nine times the amount of protein, eat alternative foods that we don’t, and take less land and energy to farm versus cattle. Makes sense when you look at…

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The Power of Fonts

  I bet you never considered why educational essays are in Times New Roman or why it is improper to use Comic Sans on a commercial billboard. Choosing what kind of font to use can be a deadly decision for a marketing company. It can mean the difference of a consumer buying your product or…

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Customer Service: a Life Lesson

“Customer Service”, let me tell you about Big Charlies Gun and Jewelry. A tough name for a really tough looking guy. He doesn’t have a website and he doesn’t seem to advertise but if you google him he seems to come up all over the place. He’s a big scary guy who must bend the scales…

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Make Yourself Easy to Contact!! (A Rant)

When I first started in business most businesses had one phone and a person to answer it. Somehow you seemed to always be able to reach someone and talk to them. Technology and population have advanced since those old days. Everyone seems to have an office number, a fax number a cell phone number, and…

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