I don’t really want to get biblical so let’s just say that I’ve been doing packaging for a long time. And the one thing that has been reconfirmed for me more than anything else through countless product launches is that the packaging of your product will be a critical element of your products success.

As the first thing that your potential customer interacts with, your package design is the face of your product and, more often than not, the factor that will get or lose you the sale.