Is Your Website ADA-Compliant? Improve Your SEO and Reduce Your Risk.
Making sure that your website is ADA-Compliant can both help protect your business against lawsuits and fines as well as improve your website’s SEO.
Read More →It’s a Spring Thing: the Season of Renewal & Refocusing on You and Your Business
The trials and the tribulations of the new year are over and a chunk of 2022 has passed us… how has your year been thus far? It’s time to refocus on your business and where you’re going! Below we put together a Spring Forward action plan for business owners to help them refocus on the success of their goals. Burst out of the first quarter into the second, full steam ahead.
Read More →Know Your Business Competition Big and Small
If you’re a new business owner, one of the very best ways to get your feet on the ground as to the atmosphere and marketing environment in your industry is to Know Your Business Competition Big and Small.
Read More →Find Your Unique Value
One of the first steps to developing any type of effective marketing is to develop whats called your ‘unique value proposition’. That’s just fancy business lingo for what makes your company awesome. It’s the promise of value to be delivered when a client is interacting with your company, your product, or your service. It’s the primary…
Read More →10 Commandments of Effective Package Design
I don’t really want to get biblical so let’s just say that I’ve been doing packaging for a long time. And the one thing that has been reconfirmed for me more than anything else through countless product launches is that the packaging of your product will be a critical element of your products success.
As the first thing that your potential customer interacts with, your package design is the face of your product and, more often than not, the factor that will get or lose you the sale.
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