…Carolyn Davidson, that’s who. As Women You Should Know reports, Carolyn was a graphic design student at Portland State University. The year is 1971. A passerby overhears Carolyn opining to a peer that she is having a difficult time affording next semester’s courses. The passerby happens to be a PSU accounting professor, who on the…
Read More →The website Jennery put out its prognostications for design trends come the new year. While some trends noted aren’t germane to graphic design – print publications going digital is making the word “design” rather like an accordion – there is one trend that I wish to underscore: minimalist design. When a user reports that a website…
Read More →Thought I’d share this write-up entitled Anatomy of a Logo: Elements That Make a Logo Great. Here are some article highlights: 1. Visual element: This section’s title would benefit more from being called, “Presentation.” You want to have a consistent and comprehensive presentation that is easy for the consumer to digest and to remember. 2….
Read More →You know what type of wine moves the most volume? The bottles that have an animal logos on it. The reason why isn’t too difficult to deduce: people like animals. Throughout the course of the human experience, we become conditioned to certain customs. For example, you meet someone, you shake their hand and you say…
Read More →
