Thanks to Fast Company for releasing this exclusive excerpt from The Guide to Going Viral – Advice from Jonah Berger from his latest book, Contagious: Why Things Catch On. These are six easy-to-learn, easy-to-share ways for your business to earn the audience that it needs to thrive. 6 “STEPS” To Making Ideas, Products Go Viral…
Read More →The Boston Celtics Logo – If someone came to me and said, “Well, I need you to design a logo of an Irish guy for a basketball team called The Celtics,” then I’d probably over-think the whole image. Shoes with buckles? C’mon. A pipe? What about how kids perceive the logo? Luckily Red Auerbach, the…
Read More →The website Brand Packaging published a thoughtful article on the ways that package design is changing. No longer are words such as “Bigger,” “Better,” and “Bolder” moving products the way that they used to move products. The reason for this is due to a different generation of consumers. Consumers nowadays are numb to the appeals…
Read More →Many businesses now have a blog. This trend should not be overlooked; rather, this trend should be understood. Why should a business have a Blog. It serves multiple purposes: 1. A blog allows your business to communicate with your customers. 2. A blog allows your business to communicate with your employees. 3. A blog expands…
Read More →Company needs a motto and a catchy logo. Can’t come up with it yourself? Pay someone else to come up with it (*cough* Cimetta Design *cough*). Cracked posted their 9 most meaningless corporate slogans. Why not make it 10? Answer: They probably had to stop what they’re doing to watch the Daily Show. But Cracked did…
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