Part of the value in having a company blog is being able to inform an audience about products, services, and the overall quality received through investment in your business. Never stray from positioning your company as essential to your local community. After all, the success of a business proves its communal utility. The best marketing…
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You have a company blog; you create multiple social media sites; you circulate your writings. Are you getting the community interaction you desire? Let us say that your company specializes in socks. At first, maybe you write about the history of the sock; there is a history, I’ll have you know. Ok, that is day…
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Some thoughts on political pundit Juan Williams’ article, “How Twitter May Have Tipped the Election for Romney.” Williams notes how just as many Americans watched the 2012 political debates as typically watch the Super Bowl. As a side note, I am relieved that the enthusiasm is there. What surprised Williams, though, was that his fellow…
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This video is a great Online Marketing Primer for Small Businesses. Running your own business is rewarding, but rewarding can be tough. The sooner your business moves toward an online branding strategy, the sooner you generate more leads to convert into sales. Online B2C is the most affordable (and fun!) way to build your customer…
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This video does a good job of putting social media sites like Facebook into a global context. The B2C possibilities of social media are limited only by the amount of technologically-able global population. Don’t let the Millennial generation dominate online marketing. Understand the opportunities awaiting your business and create your marketing program today. Is your…
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