The Boston Celtics Logo – If someone came to me and said, “Well, I need you to design a logo of an Irish guy for a basketball team called The Celtics,” then I’d probably over-think the whole image. Shoes with buckles? C’mon. A pipe? What about how kids perceive the logo? Luckily Red Auerbach, the…
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The website Brand Packaging published a thoughtful article on the ways that package design is changing. No longer are words such as “Bigger,” “Better,” and “Bolder” moving products the way that they used to move products. The reason for this is due to a different generation of consumers. Consumers nowadays are numb to the appeals…
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…sure, I’m biased, but look at The Chevy Robot puppy. Even in the wince-worthy world of Isaac Asimov’s I, Robot, this mechanized Scrappy-Doo wouldn’t be anybody’s best friend.
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Many businesses now have a blog. This trend should not be overlooked; rather, this trend should be understood. Why should a business have a Blog. It serves multiple purposes: 1. A blog allows your business to communicate with your customers. 2. A blog allows your business to communicate with your employees. 3. A blog expands…
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Business Insider argues that businesses will only use Helvetica font in the future. The reason is that the font works well mentally with us humans, it’s even immune to size manipulation. Business Insider notes Facebook as being a prime propagater of Helvetica’s trendiness internationally. Since so many people use Facebook, in other words, the font is…
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