You’ve finally done it! You’ve started your business or revamped your service to satisfy your target customer. All you need now is to get the word out. Your business has a quality product or service for a competitive price that would find remarkable success — if only your potential customer base knew about it. So…
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If you’ve ever done any print marketing, you’ve probably heard the term “Eating a Job”. Typically, it means that a drastic mistake has been made by someone during the process of creating a marketing piece. Technically you as the customer have the ultimate responsibility. We all know however that the customer is always…
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Now a days, marketing can be boiled down into two categories: Outbound Marketing and Inbound Marketing. Outbound Marketing is the aggravating, expensive, and ineffective stuff that we all despise. Commercials, postcard campaigns, cold calls; all of the marketing techniques that interrupt and force themselves in front of us and especially others. Five to ten years ago, that…
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I don’t know if you’re a fan, but last night I was catching up with my favorite series: The Game of Thrones. Holy expletive, is it awesome. During the latest episode, between all the dragons, castles, and shocking weddings (watch the series to get the reference), one of the characters said something that helped me…
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Twenty years ago, before everything went digital, paper was more of a consideration than it is today. Technology has completely flipped the way businesses consider their paper products and what paper products that they decide are necessary.
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