Perspective is more important than people think. This video from Ted Talks with Rory Sutherland explains how you can say the same thing in a different way and change the way people react to it. He opens up the conversation by discussing the ban of cigarette smoking at parties. Sometimes you may want to just…
Read More →An e-mail signature (like ours above) is like a digital business card. It should be a reflection of what your business is about while providing all the basic information needed to contact you. We use e-mail everyday, why not use it as a marketing tool? It is a very inexpensive way to initiate communication…
Read More →Social media allows the customer to take the wheel and show businesses what they want. It has transformed the way products are marketed today and has specifically changed the cosmetic market. Estée Lauder recently held a poll on their Facebook page for their brands MAC and Bobbi Brown where they asked customers to vote…
Read More →You may have heard of a Klout score before, but what is it exactly? Basically, it is a score from 1-100 that measures your social influence on others based on your web interactions. The higher your score, the greater your influence. It is made up of three things: True Reach (the amount of people…
Read More →You can come up with all types of creative ideas for marketing your company, but if all of your marketing efforts are not coordinated using integrated marketing it may not be successful. Taking advantage of all media outlets is essential in building brand awareness and rising above your competitors. So if you have a…
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