Latest Posts by Xavier Cimetta

People like brands they can relate to…with animal logos

You know what type of wine moves the most volume? The bottles that have an animal logos on it. The reason why isn’t too difficult to deduce: people like animals. Throughout the course of the human experience, we become conditioned to certain customs. For example, you meet someone, you shake their hand and you say…

Read More →

The purpose of color psychology with your website…

When you ask someone for their favorite color, you usually get back in response the usual suspects: blue, green, pink…whatever is in the 8-pack Crayola box. (Any Cerulean fans out there?) But when it comes to your website, choosing a color template is not as distilled as boys err towards blue and girls err towards pink…

Read More →

Same as it ever was? E-cigarettes have marketing on their side…

Remember the Johnny Carson show? Even the question itself will soon become extinct. Nevertheless, the last time a televised cigarette commercial ran was during the great Mr. Carson’s program. In 1971, President Richard Milhous Nixon signed a law into effect that banned the use of commercial advertising. The law came about out of fear that…

Read More →

Instant Karma: Make your company the John Lennon of Social Media

 I came across an article from 2009 entitled, “Who will be the John Lennon of Social Media?” In this article, the writer discusses how the negative and positive components of people come alive through the anonymity that the internet affords us. But what of those who choose to stand tall and speak from our own…

Read More →

Twitter vs Instagram

So Facebook-owned Instagram is not having any playtime with Twitter. A few days ago, Instagram made uploading their photos on Twitter look like a scene from Fear and Loathing in Las Vegas…but not in a cool way. Twitter vs Instagram Now Twitter has its own photo filters, too. I like this inter-market friction. The more…

Read More →