This is a direct mail piece produced for American Express. Basically it’s a small mailing tube, the wick is just a piece of nylon rope making the whole piece look like a fire cracker. On the inside of the piece we had savings coupons. We tied in the 100 year birthday/Fourth of July promotion for Miami Beach merchants. It turned out to be a very successful package for a direct mail program.

Someone said that if you can sell nothing you can sell anything. This package is a great example of marketing techniques used every day to sell ‘things’. When you come and see us ask for your free box,  we’d love to send you home with nothing’

The clean remote is a germ free television remote control. The base it’s sitting in is made out of cardboard and designed to be a base for use in motel rooms.